Elliott Malkin / The Fine Print
Seasoned UX designer, product strategist, and playful innovator who brings clarity and focus to complex design work. Recent focus on big data and ML-based assistance. Prior to Google, spent 4 years as Product Design Director at The New York Times, building the company's first generation of mobile apps.
Staff UX Designer, Workspace
2016 to Present
- Defined three-year roadmap for intelligent assistance and automation on Sheets.
- Designed and launched assistive formulas, delivering over 250 million accepted formula suggestions within first year.
- Conceived and designed Smart Cleanup, an ML-based tool that accelerates the laborious process of cleaning spreadsheet data.
- Built UX to support billions of rows of data in Sheets, a significant use case for enterprise customers.
- Defined UX for integration of Looker, a major 2020 Google acquisition unlocking access to 50+ big data sources in Sheets.
- Revised Workspace to reflect Google's proprietary version of Material design.
- Drove paid license sales by divorcing Workspace sign-ups from domain ownership.
- Conducted, synthesized, and presented extensive research and analysis of productivity software space.
The New York Times
Product Design Director, Mobile
2011 to 2015
Creative lead of cross-functional team of 25+ building award-winning news apps for iOS, Android, and mobile web.
- Grew paid readership, from inception of mobile pay model to > 1 million subscribers by 2015.
- Partnered with Apple, Google and Samsung to ship major new versions of our apps in line with the release of new operating systems and devices.
- Set focus on simplicity, usability and visual elegance as we grew mobile from 20 to 50%+ of total readership.
- Developed new advertising units, growing revenue while defending visual integrity and usability.
- Boosted discoverability, including collaboration with Facebook to optimize article presentation.
- Established build-and-learn approach to design, in parallel with user research and analytics.
- Pitched and briefed Executive Editor and Managing Director of Digital.
The New York Times
User Experience Designer, NYTimes.com
2006 to 2011
Built new destinations as part of Times strategy to compete beyond news.
- Joined first-ever team of newsroom technologists pioneering new story forms.
- Redesigned eight major sections, including Travel, Health and Movies.
- Overhauled platform features such as Search and Comments.
- Played pivotal role in building UX culture, launching usability testing practice.
Teaching / Art
Faculty
Bard Prison Initiative
Current
Teaching intro to coding using Processing.
Adjunct Professor
Columbia University
Graduate School of Journalism
2010 to 2011
Taught and developed course on editorial design for digital news.
Artist-in-Residence
Eyebeam
2005 to 2006
Awarded studio and exhibition space to explore intersection of religion, technology and public space.
Adjunct Professor
New York University
2002 to 2005
Taught five semesters of rhetoric, composition, literature and the arts.
Education
New York University
Interactive Telecommunications, MPS
Concentration in digital video and electronic art.
Northwestern University
Learning Sciences, MA
Program integrating psychology, computer science and education.
The University of Texas at Austin
Radio-Television-Film, BS
Studied at pioneering interactive media program ACTLab.